Winning Shoppers Who Research Online and Purchase Offline

This on-demand webinar provides an in-depth look at the impact of Research Online Buy Offline (ROBO), with advice on how you can measure ROBO within your organization.

 
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Hosted by Selina Wragg, featuring Data Intelligence expert Matt Mayes, formerly of Salesforce and eBay.

During this interview, Matt discusses why ROBO should be a priority for both mass-merchant retailers and pure-play product manufacturers:

  • Understand ROBO’s impact on the retail omnichannel landscape

  • Discover how consumer research influences purchase behavior

  • Learn 3 ways to assess the effect of ROBO

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