Winning Shoppers Who Research Online and Purchase Offline
This on-demand webinar provides an in-depth look at the impact of Research Online Buy Offline (ROBO), with advice on how you can measure ROBO within your organization.
Hosted by Selina Wragg, featuring Data Intelligence expert Matt Mayes, formerly of Salesforce and eBay.
During this interview, Matt discusses why ROBO should be a priority for both mass-merchant retailers and pure-play product manufacturers:
Understand ROBO’s impact on the retail omnichannel landscape
Discover how consumer research influences purchase behavior
Learn 3 ways to assess the effect of ROBO